News Paper coverage Axis Media-must read - 2009
The Economic Times (September 28, 2009)
The Financial Express (September 28, 2009)
Business_Line (October 8, 2009)

Summit on Non Traditional Media

Non Traditional Media Summit on (Mumbai | August 8, 2008)

Business of Brands
TV will compete with utility bills (Economic Times | Oct 6, 2007)

Interview
Interview of Mr. Pradeep Gupta on NDTV (NDTV | Mumbai News Channel | Mumbai, July 9, 2007)

Advertising and Marketing
On the Fast Track (The Financial Express | Mumbai Bureau | Mumbai, July 5, 2007)

Marketing and Management
Ticket to sell (Business Standard Website | Delhi Bureau | Delhi, June 28, 2007)

Ticket to sell (Business Standard Newspaper | Delhi Bureau | Delhi, June 28, 2007)

Advertising & Brand Strategy
Axis wins contract for marketing Indian Railways (exchange4media Mumbai Bureau | Mumbai, June 16, 2007)

Advertising & Brand Strategy
Railways roll out message on a ticket, Axis gets contract (agencyfaqs! news bureau | Mumbai, June 15, 2007)

Indiantelevision.com's Media, Advertising, Marketing Watch
Axis wins 2 year marketing contract for Indian Railways (indiatelevision.com | Mumbai, June 15, 2007)

Bahurangi Railway tickets munafe ka sauda (Navbharat Times | Mumbai, June 14, 2007)
CR cases in by selling ad space on tickets (Times of India | Mumbai, June 13, 2007)
CR tickets to fetch additional revenue (Hindustan Times | Mumbai, June 13, 2007)
Railway's heady plan on hold (Hindustan Times | Mumbai, June 10, 2007)
Unche darje ke yatrio ko milega - Shampoo, Powder, Cream (Navbharat Times | Mumbai, May 31, 2007)
Soaps and shampoos with your train tickets? (Mumbai Mirror | Mumbai, May 27, 2007)
Ab rail karmchari karenge shampoo ki marketing (NavBharat Times | Mumbai, May 22, 2007)
MSEDC nets Rs. 48 lakh from ads on power bills (DNA | Mumbai, Dec 28, 2006)